Fire Yourself
A Simple Way To Self-Direct Your Career
The rules of career success have changed—but most high-tech professionals are still trying to win with an outdated playbook. Layoffs hit without warning. Innovation cycles move faster than job descriptions can keep up. The people who once felt secure now feel replaceable.
Fire Yourself was written for the engineers, designers, program managers, technical leaders, and others who sense the shift—who know they’re capable of more but haven’t yet built the framework to take control.
This book is your pivot point. It’s a wake-up call and a roadmap, merging real-world experience, entrepreneurial thinking, and a practical method to help you transition from reactive employee to decisive entrepreneur or consultant.
Whether you’re:
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a high-tech professional ready to build something that finally reflects your capability,
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an early-stage founder looking for clarity and traction, or
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a leader who feels boxed in by a system you no longer believe in…
Fire Yourself gives you the mindset, strategy, and confidence to step out of survival mode and into ownership of your career.
It’s not about quitting your job—it’s about firing the old version of yourself that relied on outdated career rules. It’s about learning to navigate opportunities strategically, communicate your value, build influence, and create momentum on your terms.
This is your blueprint for becoming the person who leads your life forward instead of waiting for permission.
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About the Author
Art Bejarano
A Career Reinvented, A Mindset Reimagined**
Art Bejarano didn’t become an entrepreneur by following a straight line. He started where most professionals begin — inside companies that defined him by a job description. But he quickly discovered something that changed the trajectory of his life: he had far more to offer than the boxes he was placed in. Every time he stepped beyond the role, volunteered for work no one asked him to do, or solved problems no one else noticed, a new pattern emerged — he wasn’t built to be reactive. He was built to create.
That insight became the spark for his transformation.
After years of stretching beyond the limits placed on him, Art embraced a new identity: a strategic entrepreneur who designs opportunities instead of waiting for them. But the shift didn’t happen overnight. It came when he received coaching that challenged the biggest misconception he carried — that he needed to fit the standard entrepreneurial mold. The moment he stopped trying to validate himself through labels was the moment he unlocked his true capability.
He realized that success isn’t about fitting into a category. It’s about solving meaningful problems with courage, clarity, and intention.
That mindset led Art to build a high-performing engineering firm recognized three consecutive years on the Inc. 5000 list — and earned the distinction of #1 Fastest Growing Engineering Company in America. What made that achievement significant wasn’t the award alone; it was the proof that a professional who once felt restricted by job descriptions could build something extraordinary by refusing to be limited by them.
Along the way, Art discovered a deeper truth — one rooted in both experience and spiritual insight:
Every person carries untapped potential, often hidden behind the roles they think they must play.
When they release those limitations, they don’t just improve their career — they transform their entire life.
Today, Art channels that mission through his consulting and mentoring work, helping high-tech professionals, leaders, and early-stage founders step into the next version of themselves. His approach bridges practicality with identity: mindset with strategy, clarity with action, and purpose with execution.
Through Fire Yourself, his speaking, and his programs, Art guides others to see what he eventually saw in himself — that greatness isn’t something you discover externally.
It’s what you unlock when you decide to stop shrinking, stop waiting, and finally become the architect of your career.
Fire Yourself
A Simple Way To Self-Direct Your Career
Chapter 1: We Have Similar Stories
We all share hidden struggles-awakening to them reveals our true power and potential.
Chapter 2: Change is Upon Us
The world is shifting fast — those who adapt with purpose will lead the future.
Chapter 3: Becoming An Entrepreneur
Entrepreneurship begins when you stop seeking permission — and start building solutions from your own vision.
Chapter 4: Your New Identity
True transformation starts by shedding old labels and stepping fully into your authentic, powerful self.
Chapter 5: Finding Your N.I.C.H.E.
Clarify your strengths, passions, and value to carve out a niche only you can own.
Chapter 6: Collaborate, Collaborate, Collaborate
True growth accelerates when you connect, collaborate, and create powerful alliances beyond yourself.
Chapter 7: Let’s Find Your Clients
Success begins by identifying, attracting, and serving the people who need your unique solutions.
Chapter 8: Customer Service Is For The Customer
Deliver service that honors the customer’s experience — not your convenience or assumptions.
Chapter 9: Be Your Own Boss
Take full ownership of your decisions, your vision, and the results you create.
Chapter 10: Okay! I’m My Own Boss Now
Embrace the freedom, responsibility, and daily discipline required to lead yourself to success.
Chapter 11: Let’s Talk About Money
Mastering money mindset and management is essential to sustaining and scaling your entrepreneurial freedom.
Chapter 12: Don’t Forget About You
Sustaining success requires protecting your health, mindset, and joy — not just your business.
Conclusion
Your future is self-made — lead boldly, live intentionally, and build the life you deserve.
Fire Yourself
A Simple Way To Self-Direct Your Career
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