Fire Yourself
A Simple Way To Self-Direct Your Career
I wrote Fire Yourself because the ground beneath our careers has shifted — and most people are still standing on an outdated foundation. In today’s world of remote work, constant disruption, and global competition, high-tech and other professionals are more exposed than ever. This book is a permission slip to take back control. It’s a guide to reposition your mindset, your skills, and your relationships so you can stop waiting for success and start leading it. Whether you’re an employee who feels stuck, an entrepreneur who’s lost direction, or a leader questioning your impact, Fire Yourself is your blueprint for reclaiming direction and creating meaningful momentum.
About the Author

ART BEJARANO
An Inspirational Journey from Small-Town Roots to Transformational Leadership
Born in the small mining town of Miami, Arizona, Art Bejarano grew up in a large, close-knit family with his parents, Art and Margaret, and seven siblings. From these humble beginnings, Art’s journey took him through a remarkable array of industries, each contributing to his diverse skill set and unique perspective on leadership and growth.
Throughout his career, Art has embraced opportunities across varied fields, gaining firsthand experience in leadership, customer engagement, process improvement, business development, and entrepreneurial strategy. These diverse roles were stepping stones that helped him develop a comprehensive understanding of the interconnected nature of business and human potential. His ability to adapt and thrive in new environments ultimately paved the way for his success in the high-tech industry, where he has made his most significant impact.
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Art founded a high-performing engineering business that earned a place on the Inc. 5000 list of the Fastest Growing Private Companies three years in a row, including recognition as the #1 Fastest Growing Engineering Company in the United States. He feels this accomplishment is a direct result of his commitment to innovation, passion for empowering others, and belief in the transformative power of aligning skills with purpose. In 2024, Art was honored with inclusion in the Marquis Who’s Who for his contributions to leadership and innovation. It’s a testament to his influence and vision.
Art’s journey inspired the realization that every individual possesses untapped potential, often hidden in plain sight within their own experiences. His mission became clear—help others uncover and channel their unique strengths, reframe their expertise, and position themselves for extraordinary success.
A country boy at heart, Art’s love for sports, outdoor activities, and holistic well-being reflects his belief in the limitless capacity of the human mind, body, and spirit. He encourages others to remove the blocks that hinder their growth, enabling them to achieve their highest potential in life, career, and health.
Art Bejarano’s story is a celebration of resilience, transformation, and the power of embracing life’s lessons. Through his books, speaking engagements, and mentoring, he continues to inspire individuals to reimagine their futures, embrace their journeys, and unlock their full potential in the pursuit of greatness.
Fire Yourself
A Simple Way To Self-Direct Your Career
Chapter 1: We Have Similar Stories
We all share hidden struggles-awakening to them reveals our true power and potential.
Chapter 2: Change is Upon Us
The world is shifting fast — those who adapt with purpose will lead the future.
Chapter 3: Becoming An Entrepreneur
Entrepreneurship begins when you stop seeking permission — and start building solutions from your own vision.
Chapter 4: Your New Identity
True transformation starts by shedding old labels and stepping fully into your authentic, powerful self.
Chapter 5: Finding Your N.I.C.H.E.
Clarify your strengths, passions, and value to carve out a niche only you can own.
Chapter 6: Collaborate, Collaborate, Collaborate
True growth accelerates when you connect, collaborate, and create powerful alliances beyond yourself.
Chapter 7: Let’s Find Your Clients
Success begins by identifying, attracting, and serving the people who need your unique solutions.
Chapter 8: Customer Service Is For The Customer
Deliver service that honors the customer’s experience — not your convenience or assumptions.
Chapter 9: Be Your Own Boss
Take full ownership of your decisions, your vision, and the results you create.
Chapter 10: Okay! I’m My Own Boss Now
Embrace the freedom, responsibility, and daily discipline required to lead yourself to success.
Chapter 11: Let’s Talk About Money
Mastering money mindset and management is essential to sustaining and scaling your entrepreneurial freedom.
Chapter 12: Don’t Forget About You
Sustaining success requires protecting your health, mindset, and joy — not just your business.
Conclusion
Your future is self-made — lead boldly, live intentionally, and build the life you deserve.